Crisis Monitoring on Twitter
PR crises escalate fast on Twitter/X. Twigest's 24/7 monitoring detects the early warning signs — volume spikes, negative sentiment surges — so you can respond before it goes viral.
Quick Facts
- ✓Hostile-sentiment spike alert within 1 hour (Pro+)
- ✓Slack push within the hour when negative mentions exceed baseline by 3x
- ✓Sentiment classes: positive, negative, angry, excited, neutral
- ✓Daily PR brief with mentions ranked by urgency
- ✓Free tier includes basic positive/negative classification
What you get
Volume Spike Detection
Twigest detects abnormal mention spikes within the hour — a classic early signal of a developing PR crisis — so your team can respond before it spirals.
Negative Sentiment Alerts
When the proportion of negative mentions about your brand suddenly rises, Twigest flags it immediately — giving you a critical window to act.
Multi-Channel Alerts
Crisis notifications are delivered instantly to email, Telegram, or Slack — wherever your team is — so no one is caught off guard.
Crisis Context and Timeline
Get an AI-generated timeline of how a crisis unfolded — what was said, by whom, and how it spread — so your team can craft an informed response.
How it works
Set Up Your Watchlist
Add your brand names, product names, executive names, and sensitive keywords you want monitored around the clock.
AI Monitors 24/7
Twigest watches for volume spikes, sentiment shifts, and negative keyword clusters — the three leading indicators of a developing crisis.
Instant Notification
The moment a threshold is crossed, an alert goes to your team via email, Slack, or Telegram. You respond — not react.
“A competitor's blog post misquoting our CEO started circulating on Twitter at 2am. Twigest's Telegram alert woke up our PR manager in time. By morning, we had a response ready. The thread never gained traction.”
— Head of PR, E-commerce Brand
Frequently Asked Questions
How fast is the hostile-sentiment alert?+
Pro and Business plan subscribers receive a Slack or Telegram push within approximately one hour of the hostile-sentiment threshold being crossed. The scraper evaluates incoming mentions continuously and compares the rolling negative proportion against each account's configured baseline.
What counts as a crisis spike?+
A crisis spike is triggered when the volume of negative or angry-classified mentions exceeds 3x the 7-day rolling average within a single hour window. The threshold multiplier is configurable on the Business plan to match your brand's typical mention patterns.
Can I escalate alerts to Slack only?+
Yes. Each alert channel (email, Slack, Telegram) can be toggled independently in your account settings. You can configure crisis-level spike alerts to go to Slack only while standard daily digests continue arriving by email, keeping your team's communication preferences intact.
Does it cover non-English tweets?+
Yes. Twigest collects tweets in 40+ languages and applies multilingual sentiment classification. The digest summarizes each language cluster separately when a keyword generates significant non-English volume, which is particularly useful for global brands monitoring regional PR risk.
Protect your brand reputation — 24/7
Free plan included. No credit card required. Setup takes under 5 minutes.
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