Crisis Monitoring on Twitter
PR crises escalate fast on Twitter/X. Twigest's 24/7 monitoring surfaces the early warning signs - volume surges, negative sentiment trends - in your daily digest, so you can respond before it goes viral.
Quick Facts
- ✓Hostile-sentiment trend surfaced in your daily digest (Pro+)
- ✓Daily Slack or Telegram digest with volume and sentiment trend data
- ✓Sentiment classes: positive, negative, angry, excited, neutral
- ✓Daily PR brief with mentions ranked by relevance
- ✓Free tier includes basic positive/negative classification
What you get
Volume Trend Tracking
Twigest tracks mention volume for your brand day over day and surfaces abnormal surges - a classic early signal of a developing PR crisis - in your daily digest.
Negative Sentiment Tracking
When the proportion of negative mentions about your brand rises compared to previous days, your daily digest flags it clearly - giving you an early window to act.
Multi-Channel Digest Delivery
Your daily digest is delivered to email, Telegram, or Slack - wherever your team already works - so brand-reputation signals reach the right channel every day.
Crisis Context and Timeline
Get an AI-generated timeline of how a crisis unfolded - what was said, by whom, and how it spread - so your team can craft an informed response.
How it works
Set Up Your Watchlist
Add your brand names, product names, executive names, and sensitive keywords you want monitored around the clock.
AI Monitors 24/7
Twigest watches for volume spikes, sentiment shifts, and negative keyword clusters - the three leading indicators of a developing crisis.
Daily Digest Delivery
Your daily digest lands in email, Slack, or Telegram with the trends and sentiment shifts your team needs to respond early.
“A competitor's blog post misquoting our CEO started circulating on Twitter overnight. Our morning Telegram digest flagged the sentiment shift immediately, and we had a response ready before the workday started. The thread never gained real traction.”
- Head of PR, E-commerce Brand
Frequently Asked Questions
How does Twigest surface a hostile-sentiment trend?+
Pro and Business plan subscribers get a daily digest that compares the current day's negative and angry-classified mention proportion against the account's rolling baseline. The scraper collects mentions continuously throughout the day, so each digest reflects the full 24-hour window rather than a single snapshot.
What counts as a volume surge?+
A volume surge is flagged in the digest when the count of negative or angry-classified mentions exceeds 3x the 7-day rolling average for that day. This comparison runs as part of digest generation, not as a standalone real-time alert.
Can I route the digest to Slack only?+
Yes. Each delivery channel (email, Slack, Telegram) can be toggled independently in your account settings. You can configure your daily digest to go to Slack only, keeping your team's communication preferences intact.
Does it cover non-English tweets?+
Yes. Twigest collects tweets in 40+ languages and applies multilingual sentiment classification. The digest summarizes each language cluster separately when a keyword generates significant non-English volume, which is particularly useful for global brands monitoring regional PR risk.
Protect your brand reputation - 24/7
Free plan included. No credit card required. Setup takes under 5 minutes.
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